Management, PRODUCT

New Product Management

Written with a managerial focus, "

New Product Management

" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "

New Product Management

".









List Price: $ 72.78



Price: $ 61.94









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