Retail Store Planning & Design Manual (The National Retail Federation Series) Reviews

Retail Store Planning & Design Manual (The National Retail Federation Series)





If executed properly, store planning and design can be a viable retail marketing strategy that enables the retailer to gain a competitive advantage. This practical guide describes the interior design of retail stores. It provides detailed illustrations and guidelines for laying out a retail store, allowing store designers to create a total atmosphere that will induce customers to buy the merchandise. Areas covered include the combination of internal architecture and design, lighting, the arrangement of racks and/or shelving, and the display of merchandise.









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